US Federal Trade Commission to probe Facebook for use of personal data – Bloomberg citing source

Admin Tue 20 Mar 2018, 3:38 pm

https://www.rt.com/usa/421819-ftc-probe-facebook-source/?utm_source=browser&utm_medium=push_notifications&utm_campaign=push_notifications
US Federal Trade Commission to probe Facebook for use of personal data – Bloomberg citing source
Published time: 20 Mar, 2018 13:36
Edited time: 20 Mar, 2018 14:30
Get short URL
US Federal Trade Commission to probe Facebook for use of personal data – Bloomberg citing source
© Jaap Arriens / Global Look Press
The US Federal Trade Commission (FTC) is expected to probe Facebook for its use of personal data, Bloomberg reports, citing a source.
The FTC is investigating whether Facebook violated the terms of a consent decree over its use of personal data, the source said. The probe is set to determine whether the social media giant allowed Cambridge Analytica to receive the data in violation of its own privacy policies.

READ MORE: #DeleteFacebook trending as users fume over Cambridge Analytica data harvesting scandal

The report comes after Cambridge Analytica was accused of collecting the personal data of around 50 million Facebook users to use it to target voters during the 2016 US presidential campaign.

Cambridge Analytica is a UK-based company that provides data mining and data analysis services for election campaigns. The company focuses on the US market.

The FTC challenged Facebook back in 2011, accusing it of deceiving customers “by telling them they could keep their information on Facebook private, and then repeatedly allowing it to be shared and made public.” The social media giant settled the FTC charges back then, agreeing to receive user consent for certain changes to privacy settings.

DETAILS TO FOLLOW

https://www.rt.com/usa/421808-obama-facebook-mine-data/
‘They were on our side’: Facebook ‘allowed’ Obama campaign to mine data
Published time: 20 Mar, 2018 12:36
Edited time: 20 Mar, 2018 14:15
Get short URL
‘They were on our side’: Facebook ‘allowed’ Obama campaign to mine data
FILE PHOTO © Kevin Lamarque / Reuters
As Facebook faces public anger over Cambridge Analytica harvesting personal information for the Trump campaign, it’s been revealed that the social media giant allowed Barack Obama to do the same in 2012.
Carol Davidsen, former director for media analytics for Obama’s 2012 campaign, has poured oil onto the fire by reveling in a series of tweets that Facebook allowed them to do “things they wouldn’t have allowed someone else to do.”

That reportedly included “suck[ing] out the entire social graph” – an individual’s network of friends on Facebook – in a bid to target more and more potential voters through friends’ friends on social media.

Carol Davidsen
✔
@cld276
Ответ пользователю @cld276
Facebook was surprised we were able to suck out the whole social graph, but they didn’t stop us once they realized that was what we were doing.

3:02 - 19 мар. 2018 г.
548
620 человек(а) говорят об этом
Информация о рекламе в Твиттере и конфиденциальность
After Facebook “realized” what the Obama campaign staffers had been doing, they preferred to turn a blind eye for one simple reason: “they were on our side,” Davidsen claimed.

Carol Davidsen
✔
@cld276
Ответ пользователю @cld276
They came to office in the days following election recruiting & were very candid that they allowed us to do things they wouldn’t have allowed someone else to do because they were on our side.

3:02 - 19 мар. 2018 г.
552
613 человек(а) говорят об этом
Информация о рекламе в Твиттере и конфиденциальность
Davidsen tweeted a link to a Time article, written in 2012, shedding some light on the Obama campaign's Facebook targeting campaign, which according to her was codenamed “Project Taargus.”

“…the more than 1 million Obama backers who signed up for the [Facebook-based app] gave the campaign permission to look at their Facebook friend lists. In an instant, the campaign had a way to see the hidden young voters. Roughly 85% of those without a listed phone number could be found in the uploaded friend lists. What’s more, Facebook offered an ideal way to reach them. ‘People don’t trust campaigns. They don’t even trust media organizations,’ says Goff [Teddy Goff, the Obama campaign’s former digital director]. ‘Who do they trust? Their friends.’”

Carol Davidsen
✔
@cld276
An article written in 2012 about a project code named tärgus http://swampland.time.com/2012/11/20/friended-how-the-obama-campaign-connected-with-young-voters/ …

2:47 - 19 мар. 2018 г.
590
589 человек(а) говорят об этом
Информация о рекламе в Твиттере и конфиденциальность
Davidsen also shared a link to a talk from 2015, in which she recalled how Facebook’s privacy policies in 2012 helped the Obama team win an army of supporters.

“The privacy policies at that time on Facebook were – if they opted in, they could tell us who all their friends were. So, they told us who all their friends were. We were actually able to ingest the entire social network of the US that’s on Facebook, which is most people.

Carol Davidsen
✔
@cld276
Ответ пользователю @cld276
An example of how we used that data to append to our email lists.

2:53 - 19 мар. 2018 г.
279
328 человек(а) говорят об этом
Информация о рекламе в Твиттере и конфиденциальность
But that was back then. Now, the more privacy-concerned public have sent the shares of Facebook tumbling following reports in the New York Times and the Observer that data analytics firm Cambridge Analytica, which worked for Donald Trump’s 2016 election team, harvested private information from more than 50 million Facebook users.

Facebook said it was suspending Cambridge Analytica after finding data privacy policies had been violated.

NSA whistleblower Edward Snowden tweeted Saturday that Facebook is a “surveillance company” that sells its users’ personal details.

“Businesses that make money by collecting and selling detailed records of private lives were once plainly described as ‘surveillance companies,’” the former National Security Agency contractor wrote. “Their rebranding as ‘social media’ is the most successful deception since the Department of War became the Department of Defense,” he added.